An event decades in the making: Snellville to celebrate Grand Opening of The Grove at Towne Center with May 2 festival
SNELLVILLE – A day-long celebration to mark the Grand Opening of The Grove at Towne Center will take place from 10 a.m. to 6 p.m. on Saturday, May 2.
“This is a celebration we’ve been waiting to invite the community to for more than 20 years,” said Mayor Barbara Bender. “For decades we have been working to create a downtown destination that offers a unique experience for residents and visitors alike. The day we have been waiting for has finally come.”
The community celebration kicks off with the Morning Stretch from 10 a.m. to 12 p.m. on the lawn. Instructors from the city’s Active Adult Center and Burn Boot Camp will lead free yoga and exercise sessions in the heart of The Grove on the green in front of the event pavilion.
The event features music from a DJ all day. The Splash Pad will be open and there will be face painting, games, and bounce houses to entertain children. Dignitaries will speak at 3 p.m. followed by a ribbon cutting.
At 4 p.m. The Happy Hour will take the stage under the pavilion. The group is an Atlanta-based multi-genre musical trio known for high-energy performances that blend modern rock and pop.
Food Passports will be sold onsite for $30 which will allow patrons to enjoy food and drink samples from all of the eateries in The Grove from 11 a.m. to 3 p.m.
Participating businesses include:
- Crooked Can Brewery
- Parkside at The Grove
- The Grove Taqueria
- Dumpling Master
- Philly G Steaks
- The Local Butcher & BBQ
- Pita Mediterranean Street Food
- Playa Bowls
- Great American Cookies & Marble Slab Creamery
- Keys Cakery
- Pizzeria Fiamma
- Mackin’ Mikes Mac ‘N Cheese
Those whose passports are fully completed and checked after visiting all businesses will be eligible for a drawing for a $100 gift certificate for use at any of The Grove businesses.
Visitors are encouraged to use the free parking deck next to the Tomlin apartment building. The deck is accessible from Wisteria Drive, North Road and at an entrance off of Oak Road to the left of the Elizabeth H. Williams Library.
About The Grove at Towne Center
The Grove at Towne Center is a $140 million public/private Partnership between the City of Snellville, Gwinnett County, MidCity Real Estate Partners and CASTO. The project centers around “The Grove,” which was a meeting place for residents and travelers heading to and from Atlanta and Athens a century ago. The project features nine new buildings and a 750-space parking deck.
The Grove at Towne Center is the largest project the City of Snellville has ever undertaken. The concept of a downtown district took root in the late 1990s with a city study being performed in 2003. City officials kept the dream alive in their imaginations and on paper over the last 20 years. Groundbreaking for the project occurred in March 2021.
The Snellville Police Department has been recognized by the Governor’s Office of Highway Safety during the 26th Annual Governor’s Challenge Awards, earning second place overall in its statewide category and first place statewide in Distracted Driving Enforcement and Education.